The new partnership will empower independent artists by giving them the tools to create and sell their own merchandise.
We’re excited to officially announce our Premium Merch Program, a partnership with UnitedMasters that will give independent artists access to design, sell, and market merch to their fanbases. The STASHED and UnitedMasters Merch Program will act as a service to artist partners who are registered on the UnitedMasters platform.
STASHED will act as a physical and social-enabled sales channel for artists where fans can shop and interact with custom merchandise, ultimately creating a physical and online destination for fans of UnitedMasters artist partners.
Merch continues to be an important part of the fan experience, and UnitedMasters is now giving independent artists the creative space and online real estate to capitalize on the tour experience.
"UnitedMasters is thrilled to offer this opportunity to our artist partners. Merch is an essential part of bringing an artist's vision to life, and having such a reputable brand such as STASHED working with us will bring exciting opportunities for our artists." — Dave Melhado, VP of Music, UnitedMasters
As a UnitedMasters priority artist who takes part in the merch program, you will have the opportunity to build a custom landing page on the STASHED website. Through STASHED’s relationship with creative agency Translation, UnitedMasters artists will get access to creative services to help create and design merch for their fans. Artists will be able to take advantage of the merch program when actively on tour and in need of tour merch, with opportunities to eventually expand to evergreen merch outside of set tour dates.
Launching this month, we have Tobe Nwigwe’s MONUMINTAL Tour merch to mark the inaugural release of the STASHED + UnitedMasters exclusive premium merch program partnership. STASHED provided premium merchandise services for Tobe’s tour, and will now sell his merch inventory online at STASHEDSF.com.
“STASHED is very excited to be partnering with UnitedMasters to provide their artist partners with a cohesive merch program that leverages STASHED’s physical store in San Francisco, our e-commerce abilities, and the content production of UnitedMasters, STASHED, and Translation.” — Manne Gonzalez, Director of Retail, STASHED