Adidas x IVY PARK presents IVY PARK Rodeo, a modern-day homage to Western wear. It celebrates Black cowboys’ continued influence and impact on Hollywood’s incorrect narrative of the American Rodeo and cowboy heritage. IVY PARK Rodeo is a definitive collection that bucks tradition and ushers the untold and overlooked histories of community and culture of Black cowboys and cowgirls to center stage. It is where audacious design meets thoughtfully remixed classic Americana streetwear and athletic wear, fused with the aesthetic of the Black cowboy experience.
IVY PARK shares respect and commitment to creativity, resilience and equity. Stories that are unconventional, authentic and playful, align both parties around a set of core principles, including the importance of women in leadership, shared ownership, empowerment and collaboration.
Combining Beyonce’s love of athleticism & fashion with Adidas’ performance and innovation, RODEO aims to push the boundaries of athletic wear and inspire anyone who understands that beauty is more than physical appearance. True beauty is in the health of our minds, hearts and bodies, and expresses itself through inclusivity, love, laughter, action, and joy.